Lessons in Medical Marketing from a Tech Startup Disaster
You always need a marketing or a branding person if you’re trying to start a new practice or are involved with a startup of any kind. Without someone to examine how your brand will appear in the public eye, you’ll end up like Bodega.
What is Bodega? Let’s backtrack. Earlier this week, Fast Company, an entrepreneur-focused publication, released an interview with the founders of a company called Bodega. The two guys who used to work at Google explained their concept in the interview and incurred the wrath of the internet.