Growing Housing Investment Continues the Search for a Golden Ticket
How would you invest in housing? Would it be a wager on massive disruption? More convenience? A bet on streamlined regulation or policy? Improved access to capital? There are dozens of more ways.
More and more investment is being aimed at real estate because of the massive opportunities – housing is in high demand and low supply. A recent Forbes article pointed out that in 2010, the total investment in real estate technology was estimated to be $33 million, and just seven years later, more than $5 billion was raised.
This opportunity is producing many venture capital groups that are aimed at real estate, along with other programs to facilitate innovation. The Terner Center for Housing Innovation, for example, recently launched the Housing Lab, a group that will advise and invest in companies to help refine strategic and successful business models, navigate the policy environment, and find the right investors to help deliver the innovation to scale.
Even home builders and manufacturers are getting in the mix. Ivory Homes launched the Ivory Prize this year as an annual award recognizing ambitious, feasible, and scalable solutions to housing affordability. The Ivory Prize not only recognizes innovators, but also provides material support to advance the innovation that they represent, which could include solutions that advance elements of finance, policy, or design and construction.
In January this year, Saint-Gobain and Certainteed launched the InNOVAte 2019, an accelerator program to support entrepreneurs that are shaking up the construction value chain. Those selected to be part of the program will not only earn grant funding, but they also be part of the manufacturer’s partner Greentown Launch’s six-month acceleration program.
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